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What Should You Expect from an SEO Audit?

Updated: Jan 27

Getting an SEO audit is similar to visiting the doctor. It's a tool for emergencies, but it's best used for routine maintenance. Don't be intimidated by the prospect of discovering all of your website's flaws. With the right tools and professional advice, you'll be able to outrank your competitors in the SERPs with a few quick (and some long) fixes.

By the end of this guide, you'll understand when and why you should have your website audited, be able to perform a basic free SEO audit of your website, interpret essential SEO data, and move on to the next step in implementing improvements.

What Exactly Is An SEO Audit?

An SEO audit is a thorough evaluation and analysis of your website's technical and marketing strengths and weaknesses.

An SEO website audit, depending on the level of investigation, provides insights into how potential customers interact with your website and how to increase traffic. In other words, it's the first step toward increasing your bottom line.

A thorough SEO audit will reveal errors and issues in five key reports:

  • Technical and structural examination

  • Content analysis on page

  • Analysis of off-page and backlinks

  • Data on market competition

  • Keyword research

Make your SEO audit the cornerstone of your marketing strategy. The SEO audit report alerts your team to errors and provides suggestions for strategic improvements. Regular SEO audits provide your team with measurable results as well as a clear path forward.

Why Conduct An SEO Audit?

An SEO audit is critical to your marketing strategy, whether you're the manager of a large marketing department or a small business owner looking to gain a competitive advantage. Customers typically begin their search for their ideal product or service with a search query. You must be aware of the questions that your prospective customers are asking, and you must respond to them quickly and thoroughly.

However, your customers may encounter difficulties while navigating your website. To begin, if your website isn't ranking for any of your desired keywords, customers aren't finding you. This is a problem with search visibility and if you don't know what keywords your competitors are ranking for, you'll be left on the sidelines when you should be running. Furthermore, you may be passing up easy opportunities to outrank them for long-tail keywords.

Did you know that the likelihood of a user abandoning a slow page load increases rapidly as the site takes longer to load? A website audit will tell you why your website is slow and how to fix it.

You're driving in the dark if you don't perform an SEO audit. All of these issues will be revealed by a single SEO audit, and you will be on your way to recovery.

When Should I Perform An SEO Audit On My Website?

If you haven't had your website audited yet, now is the time to do so. Depending on the size of your company, future audits should be performed on a regular basis.

For example, medium-sized businesses should conduct an SEO audit at the beginning of each quarter. This provides your team with quarterly goals as well as key performance indicators (KPIs or benchmarks) so you know what to expect. Small businesses may choose to conduct a website audit once every six months.

At the start of a new project, you should also have your website audited. This will provide you with measurable data about the success of your marketing campaign, allowing you to keep what works and discontinue what doesn't.

Do It Yourself Or Hire An SEO?

Choosing an SEO requires some knowledge, research, and a keen eye. Agency or freelancer? Fixed or hourly rate? All of these questions are addressed in our article.

How Long Does It Take To Perform An SEO Audit?

A professional SEO audit for medium and large-sized websites could take 2 to 6 weeks. Professional SEOs will interpret data for you and assist you in developing an action plan to improve your rankings. The time frame is determined by the number of pages on your website.

An SEO audit from an expert SEO takes between 1 week and a month for small to medium-sized businesses. You should still expect an expert SEO to interpret and implement the strategy.

Some web tools provide a near-instant SEO audit. These usually provide a list of errors and automated recommendations, but little interpretation of the data.

Finally, for small websites, you may be able to perform a basic free SEO audit on your own in a matter of hours. We'll walk you through the steps below.

What Is The Cost Of An SEO Audit?

The cost of an SEO audit, like the length of time it takes, varies depending on the auditor and the scope of your website. Prices could range from $500 to an unlimited amount.

What Should You Expect From An SEO Audit?

You'll want to know what to expect before meeting with an SEO. Because SEO is still a developing field, there is no one correct way to do SEO. This list will help you understand what to expect from an SEO. You want to know that your company is in good hands.

What exactly is a website audit report?

It is the final document you will receive that outlines all of the problems with your current website. This report can be used to identify low-hanging fruit for improving your website in any of the five main areas.

Your SEO will crawl your current website using the software. Using this information, the SEO expert will interpret the raw data, which often necessitates a minor in technical jargon, and suggest opportunities and strategies for increasing your overall traffic and visibility.


An SEO audit is a process of analyzing how well your web presence aligns with best practices; it is the first step in developing a measurable implementation plan. The goal of the audit is to identify as many foundational issues as possible affecting organic search performance.

Get Your Site Ranked on the First Page!

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