Social SEO is the process of adding text-based features to your postings such as captions, alt-text, and closed captions to make it easier for users browsing social platforms to find your material.
To understand social SEO, you must first understand the fundamentals of traditional SEO. SEO stands for search engine optimization in digital marketing. Search engines such as Google and Bing allow you to search for information and then present you with a list of web results that lead you to the content you're looking for. (Or, at the very least, what the content algorithms believe you want to view based on the search phrase you used, your location, past searches, and so on.)
Although social networks are not strictly search engines, they all feature search boxes. And major social platforms are introducing more classic search engine functions to assist match users with the material they want to locate.
Users used social networks first to receive personalised feeds of content from specific people and brands they followed. People now actively utilise social media to look for specific information. Consider product reviews, brand suggestions, and places to visit in your community.
The goal of social SEO is to be seen when people are actively looking for content rather than browsing through their feeds.
Social SEO pointers for each network
Here's everything you need to know to get your content discovered across all social networks.
Instagram SEO advice
Improve the SEO of your Instagram profile. Include keywords in your name, handle, and bio, as well as a place if applicable.
In the caption, include relevant keywords and hashtags. Hiding hashtags in comments is no longer a viable option. Keywords in the caption aid in the visibility of your content on keyword search pages.
Include alternative text. The primary goal of alt-text is to increase the accessibility of visual content. Nevertheless, it also helps Instagram understand what your material is so that it can serve it in response to related queries.
Make use of subtitles. Instagram's auto-generated captions are wonderful for accessibility, but enabling subtitles means your target keyword will display onscreen.
YouTube SEO advice
In the video file name, use your major keyword phrase. For instance, DIY-bookcase.mov
Include your main keyword phrase in the title. Use a longer version, such as "how to make a DIY bookcase," that consumers would type into YouTube's search field.
In the video description, include keywords. Especially in the first two lines, which are accessible without further clicking. Add your major keyword, and if possible, include a secondary one or two later in the description without seeming like keyword stuffing.
Turn on subtitles and say your keywords in the video. Make a point of speaking your keywords aloud at some time in the video. Then, in YouTube Studio, enable subtitles.
Make instructional films.
How-to videos receive the most of their views through search, whereas other categories of videos receive the majority of their views on the home page, suggested videos, or playlists.
Facebook SEO advice
Improve the SEO of your Facebook Page. In your Page title, vanity URL, About section, and description, use your core keyword.
Provide your company's address in your profile. If it is relevant, your page will be included in local search.
Create location pages for each location. If you have many physical locations, create a location page for each one to improve their chances of appearing in local searches.
Add keywords that are relevant in your posts. Make sure to add the most relevant keyword in each post and photo description using natural-sounding language.
Include alternative text. Utilizing relevant, descriptive Facebook alt text in your photographs is an excellent method to ensure that the platform knows the topic of your post.