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Shopify vs Wix vs WordPress - Which Website Builder is Right for Your Business?

Updated: Oct 20, 2022

Which Website Builder is Right for Your Business?
Shopify vs Wix vs WordPress

If you're looking for a website builder to design your online store, there are many options to choose from. It's important to understand what you want your website builder to do before you start looking at different companies for the best service. Wix, WordPress, and Shopify are three of the most popular Website builders, but they differ in features, price point, and usability.

Learn all about these three website builders in this informative blog post! We'll compare them on features, and how easy they are to use so that you make an informed decision on which company is right for your business needs.


Shopify is one of the most popular eCommerce web hosting platforms. It's designed for ease of use and has many tools to help make your store more profitable. Shopify isn't just for eCommerce stores; they also do marketing, SEO, and design work as well. Shopify also provides some helpful guides to help you start your online store. You must choose a template that matches your needs, create a logo, add products to the catalog, set up shipping rates and tax rates, and connect your social media pages. One of the best things about Shopify is its ability to sell both digital and physical items on its platform.


Wix is an eCommerce website builder that offers a wide variety of tools and apps to help you create an online store. Wix is also very customizable; you can adjust the colors, fonts, and design elements to suit your needs. You can also add different content management systems to Wix if you want more control over your site. For example, you can customize Shopify's content management system, so if you want to create different pages for different products or services, there are tools on the Wix Marketplace that will allow you to do this (Wix Extensions).


WordPress is a free, open-source content management system (CMS) that you can use to create a wide variety of websites. WordPress is a very customizable tool, which allows you to add different modules and plugins to your website. This also makes it easier to build your site because you aren't limited by the features of the website builder. WordPress also has a marketplace where you can find plugins and other tools that will help you with SEO optimization and analytics tools for your digital store.

However, if you have more specific eCommerce, such as selling physical products or offering one-on-one customer service via live chat, then Shopify or Wix might be better options.

Wix vs Shopify:

Wix vs Shopify

Shopify is a widely known e-commerce website builder, although Wix offers more features and flexibility. It is easier to use, making it a great option for beginners who want to set up an online store and start selling right away.

Wix, like many other solutions, boasts to be the best. But one point they really push is being super easy to use for creating websites and eCommerce stores. We agree. In fact, we’d happily call Wix one of the easiest website builders out there. Their user experience is excellent, and their tutorials and step-by-step guides are well written and easy to use.

Wix is usually the cheaper option, Shopify's features are usually more refined. However, we overall prefer Wix's lower prices.

Wix vs WordPress:

Wix vs WordPress

Are you debating whether to use Wix or WordPress to create your website? WordPress is the most well-known website builder, but it is not the only one; we have a better option – Wix

Customer support is vital, and Wix offers excellent support compared to WordPress. Wix has staff ready to help with any issues you may have, and on some plans, you can get help through live chat or over the phone.

WordPress isn't a great option if you're designing an online store and have no experience with web development, coding, or design skills.

To determine which eCommerce website builder is best for you, you need to understand your needs and goals in advance of deciding between the three.

Here's some essential information about each website builder that will help you make your decision:


  • Easy to use, quick setup, and customizable navigation menu.

  • Has a large variety of themes and them its marketplace for various niches. They also have a Marketplace for third-party developers.

  • The Shopify store comes with both a free account and a premium plan that includes an additional 15 days of support after the paid period ends (free trial).

  • You can sell both physical and digital items on Shopify.

  • On-demand subscription services, such as an email list, will be available when the software is updated at a later date.

  • Shopify has a wide variety of promotional tools that you can add to your website.


  • Easy to use, quick setup, and customizable navigation menu, so it's great for beginners who aren't familiar with web development or design.

  • Does not contain many themes available on the marketplace, which means you may need to customize everything yourself.

  • On-demand subscription services, such as an email list, will be available when the software is updated at a later date.

  • Wix has a wide variety of promotional tools that you can add to your website.


  • Medium difficulty regarding web development and design skills required, with some knowledge of HTML and CSS required for a basic design.

  • A wide variety of themes is available on the open-source WordPress CMS website. More than 700 free themes are available in the official WordPress theme repository.

  • The WordPress theme engine which is used to design your website, can be extended with thousands of themes in the official WordPress theme repository.

  • The possibility of using widgets and plug-ins to add functionality to your site (third-party developers).

Conclusion: With so many features and things to consider, it's difficult to make a decision about what website builder to use. Ultimately, the company you choose will depend on your needs as a business owner or e-commerce merchant. However, we suggest Wix and hope that we've made your decision a little easier by informing you of each provider's features and user interface. If you are looking into Shopify, Wix, or WordPress as an option for creating your new online store, take some time to read this blog post so you have all the details before making a final decision.


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