How To Leverage Instagram Reels To Grow Your Business
Instagram Reels: Why Do Brands Love This Format?
Let's look at why the Reels format is so effective and why brands are practically addicted to short, entertaining videos.
Phenomenal Creative Power
The Reels camera includes all of the tools required by businesses to create engaging video content. You can record directly from the app, experiment with effects, or use the same stickers you're used to seeing in Stories.
Immersive Experiences For Your Audience
People watching reel videos get a more immersive experience because they take up the entire phone screen. This means that users are more likely to pay close attention to your content.
Reels enable brands to reach a much larger audience that extends far beyond a brand's fan base because, unlike posts and Stories from accounts that people follow, Reels show content from all Instagram accounts based on what people are most interested in.
Maintain Brand Consistency
When you think of reels, you probably think of dance moves, music, and all those fun-looking transitional elements you see in most videos. While these are all useful tools, you don't have to use them all to qualify your video as a Reel.
A brand's social media presence should be distinct. You want people to be able to tell it's you right away. Perhaps your brand is known for its dry wit or contagious optimism. That is also how you want to present your brand on Reels.
While you can take inspiration from what other famous brands or influencers are doing on Reels, don’t stress yourself out trying to replicate what the others are doing. Maintain your brand's style and stay consistent with your messaging.
Make High-Quality Content
This does not imply that you must hire costly videographers. Reels are no different from any other channel in that you want to share high-quality content that meets people's expectations.
People expect interesting, entertaining, content when they click to watch Reels. As a result, Instagram's algorithm will favor content that meets those criteria. Consider making your Reel content more visually appealing. Show people as well, because people are more relatable than products. Shoot vertically, in high resolution, and get creative with text, filters, and camera effects. If you use these features, the Reels algorithm will also give you a nice boost. Make sure you have good audio quality - and maybe try to incorporate popular music where it makes sense.
Repurpose Your Content For Reels
You've tried a few things by showcasing your product on Stories. You have all of these creative tools at your disposal to make it even more enjoyable and engaging.
Consider how you can repurpose your tutorials, how-to guides, tips, and other resources on Reels by including descriptive captions, text overlays, and hashtags to help your users understand what you're talking about.