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Instagram Reels: Why Do Brands Love This Format?
Let's look at why the Reels format is so effective and why brands are practically addicted to short, entertaining videos.
Phenomenal Creative Power
The Reels camera includes all of the tools required by businesses to create engaging video content. You can record directly from the app, experiment with effects, or use the same stickers you're used to seeing in Stories.
Immersive Experiences For Your Audience
People watching reel videos get a more immersive experience because they take up the entire phone screen. This means that users are more likely to pay close attention to your content.
Broader Reach
Reels enable brands to reach a much larger audience that extends far beyond a brand's fan base because, unlike posts and Stories from accounts that people follow, Reels show content from all Instagram accounts based on what people are most interested in.
Maintain Brand Consistency
When you think of reels, you probably think of dance moves, music, and all those fun-looking transitional elements you see in most videos. While these are all useful tools, you don't have to use them all to qualify your video as a Reel.
A brand's social media presence should be distinct. You want people to be able to tell it's you right away. Perhaps your brand is known for its dry wit or contagious optimism. That is also how you want to present your brand on Reels.
While you can take inspiration from what other famous brands or influencers are doing on Reels, don’t stress yourself out trying to replicate what the others are doing. Maintain your brand's style and stay consistent with your messaging.
Make High-Quality Content
This does not imply that you must hire costly videographers. Reels are no different from any other channel in that you want to share high-quality content that meets people's expectations.
People expect interesting, entertaining, content when they click to watch Reels. As a result, Instagram's algorithm will favor content that meets those criteria. Consider making your Reel content more visually appealing. Show people as well, because people are more relatable than products. Shoot vertically, in high resolution, and get creative with text, filters, and camera effects. If you use these features, the Reels algorithm will also give you a nice boost. Make sure you have good audio quality - and maybe try to incorporate popular music where it makes sense.
Repurpose Your Content For Reels
You've tried a few things by showcasing your product on Stories. You have all of these creative tools at your disposal to make it even more enjoyable and engaging.
Consider how you can repurpose your tutorials, how-to guides, tips, and other resources on Reels by including descriptive captions, text overlays, and hashtags to help your users understand what you're talking about.
Get People Excited With Sneak Peeks
Teasing your audience with sneak peeks of upcoming products is a great way to generate social media buzz. So, depending on your industry, don't forget to include a Reel in your promotion strategy for new products, launches, or premieres. This doesn't take much effort; just a few short clips will suffice to get people excited about what's coming up.
Post Behind The Scenes Content
Behind-the-scenes content allows your audience to see a more human side of your company. This is a clever strategy because it fosters trust and makes you appear genuine.
So, allow your audience to see relatable content that reflects who you are as a brand, your beliefs, and what your company stands for.
Scale Your Reels Efforts
As content creators, we understand that videos can be time-consuming to create. It must be trendy while remaining consistent, visually appealing while remaining on-brand, and entertaining while remaining substantial and relevant to your business. In a business context, a lot of work goes into ideation, production, approvals, distribution, management, and so on.
Brand watch allows you to manage Instagram Reels across our three products:
You can collaborate on content and schedule your Reels in Publish.
Engage allows you to interact with followers and respond to comments.
Measure, where you can track the effectiveness of your team's efforts.
Publish: Collaborate From One Place
Different functions can easily become entrapped in silos. With a good scheduling tool, you can easily collaborate with your colleagues and ensure that everyone is on the same page about your new content, including how the go-live date fits into your content calendar. With Publish, you can now share drafts with colleagues, solicit feedback, and schedule the publication of your Reels all from the same module.
Engage: React Fast
As a social media manager, you understand better than anyone that simply publishing a post is only the first step. Following the click of the publish button, you must monitor the reactions, respond to people's comments, and otherwise engage with your community.
You can easily manage Reels' comments as they come in with our Engage tool. You can either respond yourself or delegate to your colleagues, ensuring that no reaction goes unnoticed.
Measure: Track And Tweak
You'll be curious to see how your Reels perform. With Measure, you can track engagement, reach, and plays, as well as - more importantly - improve the performance of your social media activities based on the best-performing posts.
You can easily create dashboards that compare your various campaigns and channels, and then share those reports with your stakeholders.
Conclusion:
The best part about Reels is that you can use them on any type of content. From product showcases to customer testimonials, the format allows for a variety of storytelling styles and keeps audiences engaged.
The right content is the key to driving traffic and increasing brand recall. By experimenting with different types of video, you can easily turn your Instagram page into one that people tend to come back for more.
What are you waiting for? Contact us right now to start growing your Instagram account with Reels!