What exactly is SEO Analytics?
Before we get into how Google Analytics can help you track, measure, and improve your SEO efforts, let's take a step back and look at SEO analytics in general.
SEO analytics is the process of collecting, tracking, and analyzing marketing data with the primary goal of increasing organic traffic to your website.
This is extremely beneficial because it enables you to identify areas for improvement, gain a better understanding of your website's data, and ultimately maximize the ROI on your SEO efforts.
On the market today, there are excellent SEO analytics tools for measuring your SEO data. Google Analytics is one of the most widely used free SEO analytics tools.
You can also use Google Analytics Reporting to share that information with your team or client.
What Does Google Analytics Mean in SEO?
Google Analytics is a web analytics and SEO tool that offers advanced statistics as well as basic analytical tools to help with website optimization and marketing.
Google Analytics is considered a must-have in any marketer's SEO toolkit due to its ability to capture valuable insights regarding website performance and visitor data.
Aside from SEO, Google Analytics is frequently used to improve marketing campaigns because it collects a variety of customer behavior analytics.
Nonetheless, when combined with other tools, Google Analytics will provide the best results. SEOs, according to the companies we surveyed, use at least two additional tools in addition to GA to measure SEO performance.
How Does Google Analytics Help in SEO?
Because Google Analytics is a product of the search engine that visitors use before visiting your website, it can capture some unique insights and data that other SEO tools cannot.
Tracking website performance, collecting visitor data, assessing marketing activity success, monitoring goal completions, spotting patterns in user engagement, and acquiring target audience and demographic information are some of the most notable features of GA that help improve SEO.
With this information in hand, you'll be able to determine which changes your website requires to better meet the needs of your customers.
If your bounce rate is high, for example, you can concentrate on creating more engaging content. Alternatively, you can better understand where to shift your marketing campaigns based on the demographics of your target audience.
But how frequently should you check Google Analytics for SEO data? The vast majority of SEOs polled monitor data every week. However, some businesses prefer to check their rankings daily. For example, MonsterInsights' Chris Christoff recommends looking at the "top Google Search Terms daily" if you want to accurately measure your SEO efforts. You can see how well a specific keyword performs and where it currently ranks if you're targeting it. Checking this data daily allows you to make gradual, effective changes to your SEO strategy.
Using Google Analytics for SEO can transform the performance of your website and help you identify problem areas right away.
Installing Google Analytics on Your Website?
The first step in installing Google Analytics on your website is to create an account and register your website with Analytics.
Go to Google Analytics and select the "Start for Free" option in the upper right corner.
Then, follow the on-screen instructions to create a property. Property is the website to which the analytics code will be added.
Following that, you will be given your tracking id and code. This is the code you must include on your website.
Where should you put your analytics tracking code?
The code should be added to the head>/head> of each page on your website.
Most modern CMS include this feature, so all you have to do is copy/paste the code into the appropriate section.
If you use WordPress, there are numerous plugins available to assist you, such as Monster insights.
How To Connect Google Analytics and Google Search Console?
Google allows you to link your Google Analytics and Search Console accounts. This is extremely useful because analytics data can be viewed in the search console and vice versa.
Log in to your Google Search Console account and then click the "Go to the Old Version" link in the bottom left corner. You must do this because the new Google Search Console does not yet have this feature.
Choose your website from the list, then click the SETTINGS icon (top right) and choose Google Analytics Property.
Choose which website to link to the console account and press SAVE.
How much traffic is generated by Mobile?
Nowadays, everyone is emphasizing the significance of having a mobile-friendly website.
According to statistics, smartphones are used to navigate the web more than desktop computers.
Conclusion: Google Analytics allows you to view data from any time period, making it an excellent tool for comparing efforts from different SEO campaigns to see what worked best, and what didn't, and to track growth.