Buffer is an easy-to-use, streamlined social media management platform used by small businesses and individuals to drive meaningful social media engagement and results. We have a product suite that helps with publishing, engagement, analytics, simple landing pages, and team collaboration. Our products are thoughtfully designed and fine-tuned to help social media marketers and teams work more efficiently and effectively. Customers have told us that they appreciate how clean and intuitive our tools are, how friendly and timely our customer support is, and how useful our content is.
Hootsuite, the most popular social media management tool, is used by over 18 million people and over 800 Fortune 1000 companies. There's a reason for their success: it's an all-in-one platform that allows you to curate and schedule content, track social ROI, run social media ads, and much more. People love Hootsuite for several reasons, including its ability to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.
Sprout Social, like Hootsuite, combines several social media tools into a single platform, from social media scheduling to monitoring to reporting. Sprout Social is one of the few social media management tools with customer relationship management (CRM) capabilities. Having a comprehensive profile of your customers allows you to better serve them and build stronger relationships with them. The most common compliment I've heard about Sprout Social is its incredible reports. Many social media managers were so impressed with the reports that they downloaded and sent them to their managers or clients without editing them.
The Agora Pulse
Agora Pulse, like the other social media management platforms mentioned above, is an all-in-one social media platform with scheduling, responding, and reporting features. Unlike the others, Agora Pulse offers several unique features, such as competitor analysis and Facebook contest apps, at a very low cost.
Sendible is a social media management tool designed for agencies with multiple clients. Sendible, in addition to the majority of features provided by social media management tools, allows you to customize your dashboard to attract new clients. Sendible's integrations are impressive, including the Canva graphics editor, royalty-free image search, and YouTube search. It also offers some automation for those seeking to save time on repetitive tasks.
eClincher, like most social media management tools, lets you schedule and publish posts, respond to social messages, and track your social media performance. eClincher differs from other tools in that it allows you to auto-post using smart queues and RSS feeds, has an image media library, and allows you to search for social media influencers.
I like how Social Pilot combines many social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard at a low cost. I believe it is ideal for agencies that work with multiple clients because of its client management feature. Social Pilot curates and recommends content from a variety of industries (including technology, education, and health and fitness), which is useful if you want to quickly find relevant content.
CoSchedule makes a straightforward claim: it has the best marketing calendar. This is reflected in its pricing, which is free for basic calendar access - users who want more features must contact the Sales team. You can use CoSchedule to manage and collaborate with your team on social media posts, content, events, and tasks. CoSchedule is ideal for marketers who want to centrally manage all of their projects (social media, content, events, emails, and so on). Their ReQueue feature automatically finds the best posting times for you and fills gaps in your social media schedule with your best posts.