A Complete Guide: How to create, and sell your online course
Updated: Oct 23, 2022
Hey there! Welcome to our blog post. I am assuming you are here because you have a lot of questions regarding course creation, you want to start but you don’t know how, and you are nervous about it all (which is okay ), will I be able to sell the course, how will I find the clients, how will I customize the course or you have already started but you can’t seem to master the art of it, it seems demanding and you just don’t know how to manage it, wondering where you went wrong or what you probably missed and might want to correct, and or add to expand yourself as a course creator? Well, keep reading as this may come in handy!
Course creation background
Creating courses has become one of the most essential services one can offer online and one gets paid while at it, it is a way of putting your wins, journey, experiences, and expertise to use in a way that will help other people while generating revenue, instead of having all that expertise lying around or given out for free, you can now convert it into a source of income via online courses. HOW DO I START? WHAT STEPS SHOULD I TAKE TO BECOME AN ONLINE COURSE CREATOR?
1. DEFINE YOUR GOALS
Before you embark on a journey of being a course creator you should be in a position to answer why you are doing this in the first place, and what your goals are by so doing. You have to clearly outline your line of expertise or knowledge that you wish to extend to your learners, and in what way would your learners benefit from taking your course. Having a clear outline of all this will help you to structure your courses accordingly, the outline serves as a roadmap towards a perfect strategy as well as the perfect content.
2. GET TO KNOW YOUR AUDIENCE
Now in as much as you have the expertise, you will have to learn and understand your consumers first because, at the end of the day, they are the end recipient of your product therefore it is important to know their needs and expectations that way you figure out a way of conveying your course to them in a way that benefits them. It is at this stage that you also have to identify their problems and struggles then you structure your courses accordingly. It is also imperative to have your niche in this line of work, this way you are not all over the place, and your audience will be targeted accordingly.
3. TIME TO CHOOSE YOUR TOPIC STRUCTURE
Having known your learners, you now choose your topic and do some extensive research and structure your courses in a way that takes them from where they are now to where they aspire to be, it is like setting a roadmap for your clients, setting up how to achieve what they need accordingly.
4. PLAN YOUR DELIVERY
It is important to know your learners' preferred learning style, some may prefer auditory learning, visual or kinesthetic so it is important to keep this in mind to deliver accordingly. Your main objectives of the course should be clearly defined, including the number of modules, you should aim to keep it short and sweet as you don’t want to bore your learners, at the same time your content should be interactive i.e. videos and zoom meetings. this is also the time to figure out your method and platforms of delivery.
5. COURSE DEVELOPMENT AND IMPLEMENTATION
It takes a lot of planning and preparation to get to this point and the success of it all lies in the amount of planning that you did. you may also need a team of developers who, understand your vision to help you curate your course according to your research and findings and exactly how you want your learners to receive your work. having curated your course you may begin implementing it according to your plan of delivery.
HOW WILL I SELL MY COURSE? 1. PRE-SELL YOUR COURSE
You pre-sell your course using a prototype in form of a profitable offer prototype, you don’t necessarily need the whole complete course nor the complete package of videos and workbooks, only the curriculum, you then later curate your actual course after you know what your clients need and expect from you. You presell based on the transformation that your course will offer as well as the formula behind the transformation. This helps you know what to keep in the course, what to subtract, and so forth.
2. Investing in SEO
SEO is a process of improving the quality and quantity of website traffic to a website or web page from search engines such as Google. SEO targets unpaid traffic rather than direct traffic or paid traffic.
The most essential benefit of SEO is it gives you organic visibility which then leads to increased website traffic as SEO is cust