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10 Things you need to know before you design your LOGO for your brand

Updated: Jun 24, 2022

A logo is a representation of a brand's visual identity, and it should not be removed from its meaning. Without one, it would lose its significance.

It is crucial to have an exceptional logo, to leave a good impression on your consumer. Almost every person who is starting a business has got a suggestion to get their logo done but a logo is the just first stage and many people fail to realize to build a memorable brand identity.

A properly designed logo is a powerful tool that can help your brand stand out from the rest. It should be easy to remember and easy to identify when you see it on products or services. You also want to make sure that the logo is consistent with your company’s overall style and mission.

Without one, your target market will now no longer be capable of perceiving your company, not to mention can help you outweigh your competitors here are the top 10 things you need to know before you design a LOGO!!!

1. A logo is not enough for a brand identity

Branding is the process of creating a unique name or symbol for a company or product. It can be done by designing or choosing one’s moniker.

There are many ways to brand a company, but often what matters most is the customer experience that the company provides.

The goal of branding is to create an emotional connection with customers by providing them with something they can trust and identify with.

A logo doesn't hit the target, it only identifies it, describing a business.

This is another reason you need more than just a logo, and this could be called a brand identity.

It is a component that makes a brand stand out among competitors and is recognizable to customers.

2. You also need a strong typography system

Typography is usually one of the core components you'll want to grasp because it'll need to interact well with other elements like icons and UI controls.

If your brand has a very unique typeface, not ideal for extended reading or small sizes, you may opt to reserve it for display sizes only.

In this case, you may want to pair it with a more legible typeface for the bulk of the typography that will appear in smaller sizes.

Many design systems may use system/native font stacks on different platforms to avoid loading web fonts if performance is a priority (as seen in the Shopify Polaris system).

Of course, you may also decide to handle these things depending on whether your system needs to support a product or a marketing website (where brand personality may be a higher priority).

3. You also need a relevant color palette

When choosing colors for your branding, think about what emotions they will evoke and express your brand personality.

For example, if you are a startup company with an upbeat and fun personality, use colors like blue or pink.

If you are a more serious business, use darker colors like black or brown.

To create a cohesive color palette for your project, you'll need to select colors that work well together. Consider using complementary colors, shades of the same color, and neutrals.

4. You also need a consistent iconography & imagery

Creating great icons can be a daunting task, but with the right tools and techniques, it’s possible to create high-quality icons that are both visually appealing and technically accurate.