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10 Things you need to know before you design your LOGO for your brand

Updated: Jun 24, 2022

A logo is a representation of a brand's visual identity, and it should not be removed from its meaning. Without one, it would lose its significance.

It is crucial to have an exceptional logo, to leave a good impression on your consumer. Almost every person who is starting a business has got a suggestion to get their logo done but a logo is the just first stage and many people fail to realize to build a memorable brand identity.

A properly designed logo is a powerful tool that can help your brand stand out from the rest. It should be easy to remember and easy to identify when you see it on products or services. You also want to make sure that the logo is consistent with your company’s overall style and mission.

Without one, your target market will now no longer be capable of perceiving your company, not to mention can help you outweigh your competitors here are the top 10 things you need to know before you design a LOGO!!!

1. A logo is not enough for a brand identity

Branding is the process of creating a unique name or symbol for a company or product. It can be done by designing or choosing one’s moniker.

There are many ways to brand a company, but often what matters most is the customer experience that the company provides.

The goal of branding is to create an emotional connection with customers by providing them with something they can trust and identify with.

A logo doesn't hit the target, it only identifies it, describing a business.

This is another reason you need more than just a logo, and this could be called a brand identity.

It is a component that makes a brand stand out among competitors and is recognizable to customers.

2. You also need a strong typography system

Typography is usually one of the core components you'll want to grasp because it'll need to interact well with other elements like icons and UI controls.

If your brand has a very unique typeface, not ideal for extended reading or small sizes, you may opt to reserve it for display sizes only.

In this case, you may want to pair it with a more legible typeface for the bulk of the typography that will appear in smaller sizes.

Many design systems may use system/native font stacks on different platforms to avoid loading web fonts if performance is a priority (as seen in the Shopify Polaris system).

Of course, you may also decide to handle these things depending on whether your system needs to support a product or a marketing website (where brand personality may be a higher priority).

3. You also need a relevant color palette

When choosing colors for your branding, think about what emotions they will evoke and express your brand personality.

For example, if you are a startup company with an upbeat and fun personality, use colors like blue or pink.

If you are a more serious business, use darker colors like black or brown.

To create a cohesive color palette for your project, you'll need to select colors that work well together. Consider using complementary colors, shades of the same color, and neutrals.

4. You also need a consistent iconography & imagery

Creating great icons can be a daunting task, but with the right tools and techniques, it’s possible to create high-quality icons that are both visually appealing and technically accurate.

When designing a logo, it is important to consider what symbolism the design will communicate.

There are many different ways to use symbolism in your logo, and each can help set expectations for your audience. Some common symbols used in logos include:

  • An animal or object that represents a specific attribute or function of your company; e.g. the lion representing strength and courage, or the apple representing sweetness and fruitfulness.

  • A color that symbolizes something important to your brand; e.g., blue for water, red for fire, etc.

  • A simple shape that can be easily remembered; e.g., the letter "H" because it looks like an upside-down

5. That’s when your brand identity starts taking shape but that’s not enough

The first step for your brand identity is to come up with a strong, memorable name that can be associated with your company.

This could be something like “Myriad” or “Nova.” Once you have a name, it’s important to develop a logo and an overall look for your company.

You might want to consider using fonts and colors that are associated with your industry or product line.

Finally, make sure to create marketing materials and public relations campaigns that will help people identify your company and its products.

6. Now fill it with a strong content strategy

There are a few key things you need to consider when creating your new logo.

The first is the target market.

What is your audience?

Do you want to appeal to people who already know about your product or service, or do you want to attract new customers who may not have heard of it before?

Next, what type of design should be used?

Is it a classic font or a modern look?

How will differentiating elements be placed on each screen size (desktop, phone, etc.)?

And finally, how will the logo be used – online, in print media, and on signage?

These decisions will impact the overall look and feel of your brand.

7. Now fill it with unique copywriting

From special messages to slogans, good copywriting is required in logos to communicate an impactful marketing message, using minimal words for maximum impact.

Here are a few tips on how to write great copy for your logos:

  • Start with a clear message that is relevant to your target audience

  • Use memorable phrases and words that will stick in people's minds

  • Be sure to use powerful images and visuals to communicate your message

  • Keep the language simple and easy to understand

8. Now fill it with consistent social presence

A strong visual identity is a key to creating a recognizable brand across social media platforms.

Make sure all your marketing materials (logo, photos, etc.) feature the same look and feel, so followers can easily identify your content as coming from the same source.

This will help promote trust and loyalty among fans.

9. Now fill it with a versatile marketing plan

Using logos in advertising is essential for branding your company and maximizing your profits.

Cruise down any street, drive along a highway, or even walk through a mall, and you are sure to find a multitude of logos helping companies to advertise their products.

These advertisements can be anywhere and everywhere: on TV, on the internet, emblazoned on billboards and shop windows… the possibilities are endless.

Advertisements can shape the way a person views the world, others, and even their self-image.

10. An effective brand ensures your brand has its unique voice and stands out among others

Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand.

Because it's representing and reinforcing the emotions of a brand, the message portrayed by brand identity components needs to be clear, and it needs to be the same no matter where it's displayed.

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Video Animation
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May 15, 2022

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